How ActiveCampaign slashed its 90-day churn rate as low as 6%
440% increase in onboarding attendance
Since implementing auto-enrollment, webinar attendance jumped from an average of 500 to 2,700 per month.
2x product adoption in the first 30 days
The one-to-many program has doubled product adoption within new users' first 30 days.
Cut churn rate to as low as 6%
With adoption on the rise, average churn plummeted. The rate within the first 90 days dropped from 25% to 10%, even reaching as low as 6% some months.
About ActiveCampaign
- Company size: 1,000+
- Industry: ActiveCampaign is a SaaS company offering email marketing, marketing and sales automation, and CRM functionality.
- Location: Chicago, IL
Auto-enrolling new users to onboarding
Challenge
ActiveCampaign had a 25% churn rate for new users in their first 90 days, but the team struggled to increase attendance for onboarding sessions.
Solution
When a new user account is created, a Zap triggers that securely transfers user info for a webinar registration from ActiveCampaign to Demio.
Results
By auto-enrolling new users to the onboarding program, attendance has increased 440% per month, and the average churn rate in the first 90 days decreased to as little as 6%.
“For auto-enrollment, we totally lean on Zapier to make it happen.”
Tabitha Jordan
Manager of Product Education at ActiveCampaign
